Avenir Rénovations establishes itself in the Grand Duchy: Florent Dias becomes the first franchisee in Luxembourg
The Avenir Rénovations network takes a new key step in its European development with the opening of its very first agency in Luxembourg. At the helm of this new establishment, Florent Dias leverages his dual background as an engineer and asset manager to serve global renovation, extension, and energy renovation projects across the Grand Duchy.
With a solid background marked by management roles, commercial direction, and overseeing complex projects, Florent combines a highly technical approach with a strategic vision for creating real estate value. By aligning with the brand, he combines the strength of a structured model with tailored management to provide excellent support to Luxembourg residents. Discover through this exchange his journey, his vision of project management, and the motivations that led him to lead this first international agency.
Can you tell us about your professional background?
I am an engineer by training and hold a degree in asset management. My career has allowed me to hold management, commercial direction, and business development roles, with a strong focus on managing complex projects, coordinating teams, and client support.
Why did you choose to redirect yourself to a different field?
Over the years, I wanted to put my skills to work in a more tangible profession. Renovation naturally emerged as it brings together technique, project management, consulting, and the satisfaction of seeing a project come to life.
I believe there comes a time when one feels the need to take on a new challenge. I wanted to build my own entrepreneurial project, but also to work in a sector where you can see the concrete results of your work. In renovation, each project is a transformation. We participate in improving people's living conditions, we enhance their assets, and we support them in a project that is often very important to them. This is a responsibility that motivates me greatly.
What attracted you to the renovation sector?
I have always loved concrete projects. What particularly appeals to me is that no two projects are the same. Each client has their own story, constraints, budget, and expectations. Beyond the work itself, what interests me is the entire support aspect: listening, advising, finding the best technical solutions, and coordinating the various stakeholders so that the client can move forward with peace of mind. I like the idea of being the trusted partner my clients can rely on from the beginning until the project handover.
Why did you choose to open your business as a franchise?
Starting out alone is an exciting but demanding adventure. I wanted to benefit from a proven method while maintaining my independence. Franchising allows for valuable time savings through effective tools, ongoing support, and well-established processes. For me, it is the best balance between autonomy and security.
Why did you select Avenir Rénovations as your franchisor?
From the very first exchanges, I felt that the teams were attentive and had a genuine desire to support their franchisees over the long term. I was also impressed by the quality of the digital tools, the reputation of the network, and the organization in place. Today, clients expect responsiveness, transparency, and a single point of contact. The model developed by Avenir Rénovations perfectly meets these expectations. It is this modern vision of the profession that convinced me.
How did you learn about the Avenir Rénovations network?
While reflecting on my business project, I naturally became interested in franchise networks specialized in renovation. I compared several brands, spoke with different people, and took the time to gather information before making my choice. The more I progressed in my research, the more Avenir Rénovations stood out as an obvious choice, both for the quality of its support and for the values upheld by the network.
How would you describe the initial training you received?
I found the training to be particularly comprehensive and very practical. It is not limited to theory: it allows you to understand the overall functioning of the profession, use the network's tools, and prepare for the situations you will actually encounter in the field. But perhaps what I appreciated the most was the team spirit. You quickly sense that you are joining a network where sharing experiences is part of the DNA.
Do you think you have all the necessary means to launch your agency?
Yes, I feel ready. Of course, creating and developing a business remains a daily challenge, but I am starting this adventure with a lot of enthusiasm, solid professional experience, and the support of a structured network. As the
first Avenir Rénovations franchisee in Luxembourg, I have all the tools and support necessary to launch the activity under excellent conditions.
My goal is simple: to build an agency recognized for its seriousness, its closeness to clients, and the quality of its work. I want every client to be able to say at the end of their project: "I dealt with someone trustworthy who genuinely invested in my project." For me, that is the greatest success one can hope for.
